Tech News

Online Ads, Privacy Remain In FTC Crosshairs

slashdot.org - Wed, 09/08/2010 - 16:13
AC95 writes "The FTC wants to give users a browser-based tool for opting out of online behavioral tracking, a proposal that has privacy advocates cheering and online advertisers up in arms. A key issue, says FTC attorney Loretta Garrison, is that while most consumers know they're tracked online, they don't fully appreciate how much information is collected. Tim O'Reilly, founder and CEO of O'Reilly Media, worries about knee-jerk legislation criminalizing mistakes that are an inherent part of applying any new technology."

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Categories: Tech News

Anti-Product Placement For Negative Branding

slashdot.org - Wed, 09/08/2010 - 15:25
An anonymous reader writes "Product placement to promote your brand just isn't enough any more. These days, apparently, some companies are resorting to anti-product placement in order to get competitors' products in the hands of 'anti-stars.' The key example being Snooki from Jersey Shore, who supposedly is being sent handbags by companies... but the bags being sent are of competitors' handbags as a way to avoid Snooki carrying their own handbag, and thus potentially damaging their brand."

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Categories: Tech News

Solar Cells Made From Bioluminescent Jellyfish

slashdot.org - Wed, 09/08/2010 - 15:25
An anonymous reader writes "Swedish researchers have devised a way to turn bioluminescent jellyfish into solar cells. It works like this: the green fluorescent protein (GFP) that makes the Aequorea victoria glow is simply dripped onto a silicon dioxide substrate between two electrodes. The protein works itself into strands between the electrodes. When ultraviolet light is shined on the circuit, voila, the GFP absorbs photons and emits electrons, generating a current. The GFP-powered cells work like dye-sensitized solar cells, but don't require expensive materials such as titanium dioxide."

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Categories: Tech News

Cisco Snags Arch Rock in Smart Grid Play

internetnews.com - Wed, 09/08/2010 - 14:48
Networking giant looks to advance its position in the burgeoning smart-grid market with the acquisition of Arch Rock, a firm specializing in wireless sensors that connect devices to a mesh network.
Categories: Tech News

Microsoft Begins Yahoo Ad Integration

internetnews.com - Wed, 09/08/2010 - 14:48
Software giant puts Yahoo advertisers on notice that the transition to its adCenter technology is underway, with hopes to complete the integration by October.
Categories: Tech News

How 6 Memorable Tech Companies Got Their Names

slashdot.org - Wed, 09/08/2010 - 14:45
itwbennett writes "If Larry Page and Sergey Brin had stuck with the first name for their search engine, we'd be 'BackRubbing' instead of Googling. But the fun doesn't stop there. The unforgettable Go Daddy was first saddled with the eminently Seussian moniker 'Jomax Technologies.' And as for Yahoo!... its original name just rolled off the tongue: 'Jerry and David's Guide to the World Wide Web.'"

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Categories: Tech News

School Swaps Math Textbooks For iPads

slashdot.org - Wed, 09/08/2010 - 14:03
MexiCali59 writes "Four of California's largest school districts will be trying something new on eighth-grade algebra students this year: giving them iPads instead of textbooks. The devices come pre-loaded with a digital version of the text, allowing students to view teaching videos, receive homework assistance and input assignment all without picking up a pen or paper. If the students with iPads turn out to do improve at a faster pace than their peers as expected, the program could soon spread throughout the Golden State."

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Categories: Tech News

Google Answers Searches Before You're Finished Asking

TechNewsWorld - Wed, 09/08/2010 - 13:56
Google on Wednesday announced what it says are even faster Web search capabilities in its new "Google Instant" service. Billed as "search before you type," the new feature uses predictive analysis to search the Web for the most likely matches as the user is typing in a query and streams results in real time according to its predictions. This is yet another move in the ongoing war over online search between the dominant players -- Google on the one hand and the Microsoft/Yahoo team on the other. Whether or not users will see any tangible benefits from this speeded-up search remains to be seen.
Categories: Tech News

Microsoft Suspends Gamer For Being From Fort Gay

slashdot.org - Wed, 09/08/2010 - 13:23
maclizard writes "The town's name is real. But when Josh Moore tried to tell Seattle-based Microsoft and the enforcement team at Xbox Live that Fort gay was a real place, they wouldn't take his word for it. Or Google it. Or check the U.S. Postal Service website for a ZIP code. I personally feel for those of you from Big Bone Lick, KY"

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Categories: Tech News

Google, AOL Extend Search Agreement

internetnews.com - Wed, 09/08/2010 - 12:48
Under renewed agreement, Google will provide AOL's search and advertising technology for five more years, with an expansion into mobile and video content.
Categories: Tech News

Salesforce CRM Gets Real-Time Contact Updates, Leads

internetnews.com - Wed, 09/08/2010 - 12:48
Thanks to its acquisition of Jigsaw, the SaaS player integrates real-time updates on CRM contacts to its solution.
Categories: Tech News

Lo-Fi Phones and the Future

slashdot.org - Wed, 09/08/2010 - 12:32
bossanovalithium writes "Back in 1936 — 74 years ago — boffins accepted that about 3.3Khz was the accepted frequency that telephone calls are going to run on and it's been like that, generally, ever since. Call quality is reasonable but leaves a lot to be desired. Think calls from Skype to Skype where quality is often crystal clear." It's crazy to me that (for people with decent mics at least) Ventrillo sounds better than corporate conference calls.

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Categories: Tech News

Cooking For Geeks

slashdot.org - Wed, 09/08/2010 - 11:51
jsuda writes "You've got to have a lot of confidence and nerve to write and try to sell a nearly 400 page book on cooking to the take-out pizza and cola set. No cookbook is likely to turn many geeks into chefs or take them away from their computer screens. However, even though Cooking for Geeks contains a large number of recipes, it is not a conventional cookbook but a scientific explanation of the how and why of cooking which will certainly appeal to that group, as well as to cooking professionals and intellectually curious others." Read on for the rest of jsuda's review.

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Categories: Tech News

Google Instant Announced

slashdot.org - Wed, 09/08/2010 - 11:17
GCPSoft writes with this quote from a Google announcement: "Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type."

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Categories: Tech News

Narcissists, Insecure People Flock To Facebook

slashdot.org - Wed, 09/08/2010 - 10:52
Meshach writes "A study out of Canada claims that Facebook is a magnet for narcissists and people with low self-esteem. The theory is that these people use the site as a means of self promotion or to feel important."

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Categories: Tech News

Say What? The Week's Top Five IT Quotes

internetnews.com - Wed, 09/08/2010 - 10:48
RIM's encryption battle, measuring the business impact of IT, storage forecast and more.
Categories: Tech News

LG Infinia 47LX9500

PC Magazine - Wed, 09/08/2010 - 10:32
LG's good-looking 47-inch Infinia 47LX9500 delivers a solid picture with deep blacks, but at $4,000+ before accessories, this 3D HDTV is no bargain.


Categories: Tech News

Canon Pixma MG8120 Wireless Photo All-In-One Printer

PC Magazine - Wed, 09/08/2010 - 10:32
The Canon Pixma MG8120 Wireless Photo All-In-One Printer focuses on printing high-quality photos.


Categories: Tech News

Lenovo IdeaPad Y560D

PC Magazine - Wed, 09/08/2010 - 10:32
The Lenovo IdeaPad Y560D is a performance-packed gaming laptop above all else, and the 3D screen, thankfully, is only an option.


Categories: Tech News

Samsung R540-11

PC Magazine - Wed, 09/08/2010 - 10:32
The Samsung R540-11 is the lightest and fastest 15-inch laptop you can get, but you'll find better battery life elsewhere.


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